Online transportation platform, Taxify, has recently rebranded by changing its name to Bolt and launching a brand-new logo.
The company, in a statement on Thursday, said the change inspired the brand identity in accordance with the company’s broader vision of transportation that had undoubtedly extended from ride-hailing, with cars and motorbikes, to scooter sharing.
The Chief Executive Officer/co-founder, Bolt, Markus Villig, said Taxify debuted five years ago with a mission to make urban transportation more convenient and affordable.
He expressed that the first offering was a taxi dispatch solution that gave the company its initial name, adding that the company had progressed in leaps and bounds since its start off to now serve 25 million customers in over 30 countries globally, turning it into a leader in Europe and Africa.
Speaking on why the company chose to make the change, Villig said “While we’ve made headway on our mission, we’ve also started to outgrow parts of our brand, including the name.
“Given our ambition to solve transportation problems on an increasingly broader scale, we want the brand to reflect the company’s future rather than the past. Our new name ‘Bolt’ stands for fast, effortless movement– exactly what the experience of getting around in a city should be, be it by car, scooter or public transport.
The Regional Manager for West Africa, Bolt, Uche Okafor, revealed that the rebranding also emphasized the company’s belief that the future of transportation will be electric.
He said, “The new brand will be gradually rolled out across Bolt’s global markets over the following weeks. Bolt users will not need to take any action as the app will update automatically.”