By Cliffsimeon Akalonu
Tata Nigeria has become the first company in Nigeria to introduce a best-in-class standard warranty of five years on its entire Medium, Heavy and Extra Heavy Commercial Vehicle range.
This is first of its kind, Pan Africa five-year warranty applies to the full range of Tata Trucks and Buses as well as Daewoo Trucks in all 12 markets in which Tata International Africa operates.
Speaking during the introduction, the CEO, Tata International (Africa), Len Brand, said the introduction of a five-year driveline warranty on the commercial vehicle range, reinforces the company’s commitment to enhancing the customer ownership experience.
“We are extremely pleased to offer five-years of assurance on our range of commercial vehicles while reiterating our commitment to the quality of our products,” Brand said.
“Given Africa’s harsh and varied terrains, this new warranty goes a long way towards Tata International Africa’s pursuit, of offering enhanced lifecycle benefits to its customers.
He said, “whether a customer is in Nigeria, Kenya or South Africa, or any other country in which we operate, they will have the same experience and benefits in terms of the warranty”.
Speaking further, Len Brand said “Tata is customer obsessed and our Uptime strategy is bearing fruit. Four years ago, we identified the components that we knew were imperative to the growth of our business.
The five-year warranty is applicable to all Tata and Daewoo commercial vehicles first registered on or after January 1, 2021, and is supported across Tata International Africa’s extensive dealership and service network, including over 450 touch point outlets and service facilities across the continent.
He noted that if a customer needs to sell the vehicle, they will enjoy a higher resale value and the warranty is transferrable to the next owner and a warranty of such magnitude gives the customer assurance that the product is robust, reliable and durable.
In conclusion, Len Brand revealed that, Tata International Africa has successfully rolled out retail financing arrangements (RFA) in six African markets and plans to extend it to 12 other countries in which Tata operates.