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L-R: Senior Marketing Officer, Winpart by CFAO, Michael Ikiebe; Marketing Manager, Motul, Myriam Filali; General Manager, Winpart/Autofast by CFAO, Mohamed Taleb; Business Development Manager, Africa Key Countries for Motul, Omar Mecheri; Head of Sales, Motul South, West & Central Africa, Said Ammar; and Head of Marketing and Communications, CFAO Mobility, Funmi Abiola during the official launch of Motul Lubricants now with Winpart by CFAO in Lagos on Wednesday, November 27, 2024
Motul Lubricants and Winpart by CFAO have officially launched their strategic partnership, which took place on November 27th, 2024, at Whitestone Event Centre, Lagos. The partnership sets the stage for innovative automotive solutions and reinforces the commitment of both brands to delivering premium quality and exceptional value to their customers.
The event brought together Fleet Maintenance Companies, Workshop Owners, Distributors, Retailers, Bikers Communities, etc. for an afternoon of collaboration and insights. The partnership combines the globally renowned expertise of Motul in high-performance lubricants with Winpart by CFAO, Multi Brand Spare Parts, and Lubricant distributors in Nigeria, ensuring that world-class automotive products are more accessible than ever.
Representatives from both companies emphasized the shared vision of promoting advanced automotive care. “This partnership is not just about products; it’s about creating solutions tailored to our customer’s needs,” said, Michael IKIEBE, Senior Marketing Officer, Winpart by CFAO.
Attendees experienced firsthand the superior performance of Motul’s lubricant range, showcasing its efficiency in enhancing engine durability and performance, and the guests engaged in discussions on the partnership’s role in advancing automotive maintenance and innovation.
The collaboration promises to deliver a wide range of benefits, including:
- Enhanced Accessibility: Winpart by CFAO’s robust distribution channels will make Motul products available in key markets across Nigeria.
- Expert Support: The partnership will leverage technical expertise from both companies to educate and support consumers and mechanics on proper lubrication practices.
- Sustainable Solutions: Both brands are committed to sustainability, aligning their operations to support environmentally friendly automotive care.
“We are excited to partner with Winpart by CFAO, a name synonymous with quality and trust in the automotive industry. Together, we are setting a new standard for lubricant availability and service delivery,” stated, Omar MECHERI, Business Development Manager Key Countries Africa.
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L-R: General Manager, Winpart/Autofast by CFAO, Mohamed Taleb; Head of Marketing and Communications, CFAO Mobility, Funmi Abiola; Business Development Manager, Africa Key Countries for Motul, Omar Mecheri; and Head of Sales, Motul South, West & Central Africa, Said Ammar, during the official launch of Motul Lubricants now with Winpart by CFAO in Lagos on Wednesday, November 27, 2024
Also, Mohamed TALEB, General Manager, Winpart by CFAO, added, “This partnership marks a significant milestone for us. Our shared values and complementary strengths will undoubtedly provide unmatched value to our customers.”
Giving testimony to the efficacy and reliability of the Motul products, the promoter of 4teeautowerks, an automobile performance garage based in Lagos, Mr. David Yakubu, who said he has been using Motul products for about eight years, stated that “I can personally attest to how good the Motul lubes and other products are”.
In another testimonial, the President of Bikers with Attitude and Determination, a bikers club, Mr. Olukayode Kosile-Palmer, explained that members of the club have been relying on Motul products for years to enhance performance and longevity of their bikes.
About Motul
Motul is a globally recognized company that specializes in the formulation, production, and distribution of high-tech engine lubricants and industrial products. With over 171 years of innovation, Motul continues to lead in automotive and industrial performance.
About Winpart by CFAO
Winpart by CFAO is a leading distributor of Multi Brand Spare Parts and Lubricants in Nigeria. Known for its reliability and extensive network, Winpart delivers high-quality solutions tailored to meet the diverse needs of its customers.
