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L-R: Mr. Ademola Ade-Ojo, MD, Elizade Autoland; Mr Atunyota Akpobome, aka Ali Baba; Iyabo Ojo, Nollywood Actress; Chief Michael Ade.Ojo, Founder, Elizade Group; and  Yvonne Jegede, Nollywood actress at the official unveiling of JAC J7 Sleek sedan by Elizade Auto Land in Lagos on Thursday, June 16, 2022

Some auto models are quietly introduced into the Nigeria market space, even without launching. Some are merely introduced with just some modest event.

But this was not the case with the JAC J7 Sleek sedan. The charming automobile was unveiled on Thursday, June 16, 2022, at a grand event held at Elizade Auto Land showroom, Ikeja, Lagos.

The launch was graced by the crème de la crème of the society cutting across players in the public and private sectors, as well as some celebrities like Ali Baba (Mr. Atunyota Akpobome), Iyabo Ojo and Yvonne Jegede.

And the icing on the cake was the superb attendance of the founder/Chairman of Elizade Auto Land, Chief Michael Ade.Ojo OON.

Chief Ade.Ojo who is a renowned auto personality in Africa, commended the Managing Director of Elizade Auto Land, Mr. Ademola Ade-Ojo (who is his first son), for the feat achieved by the company in a span of only 9 years.

Ademola Ade-Ojo, who has led the company from inception, affirmed that the Chinese auto brand has come to stay, adding that the brand has won a lot of satisfied customers across the length and breadth of Nigeria.

According to him, “after the acquisition of 75% of JAC by Volkswagen, “the Merger and Acquisition has helped to improve the design, quality, specification and overall experience of the passenger vehicles. The first set of car models birthed from this German- Asian infusion amongst others is the all new exclusive JAC J7 (#theSleek)”.

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The JAC J 7 Sleek exterior view

The MD also announced a N1m discount for the first 10 customers to procure the vehicle immediately after the launch.

The event witnessed testimonials from different customers from the private and public sectors, chief among them being the representative of the Lagos state government and the CEO of Coleman.

Explaining the mouth-watering offering of the car, Head of Brand and Marketing Communication of Elizade Auto Land, Mr. Franklyn Okotie, stated that “The car is designed with an abundance of trailblazing features that harnesses the latest technological breakthroughs to move you from your take-off point to your destination in turbo-speed.

“J7theSleek presents a sporty, waterfall intake grille as its unique front design and well detailed LED headlamps forming a stunning front appearance.

“JAC is offering the J7 with a unique threading rear backlight giving the car design a wider and sporty appearance with a streamlined hatchback body”.

According to him, “You don’t have an issue with boot space, as you can easily access it seamlessly. You don’t need to touch the key to open the trunk or the car doors, the censor button on your car key controls all the locking and unlocking features even while in your pocket.

“The state-of-the-art interior design is conceived for maximum comfort with quality leather seats and a dashboard that is classy and beautiful to behold. The car seat is spacious with very extended legroom and a second seat row that integrates with the trunk to provide adequate space to accommodate more luggage with a capacity of up to six suitcases at a time.

“The LCD cluster helps to change the display colors on the dashboard to red, gold, and blue with controls on the steering whilst the dynamic breathing and unique ambient light moves and changes colors with the rhythm of your music.

“This console also has a Digital multimedia kit, compatible with android & apple devices. Once your USB Cable is plugged in, it allows you to control phone features”.

The company’s image maker added-“Imagine riding a car with a 1.5 turbo charged engine and a 4-cylinder composition that can take you to new heights at an optimum speed yet very economical fuel consumption. The car -stability/balance and spacious dimensions are second to none that you wouldn’t even notice the bump on the road.

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L-R: Pix Biju Varghase, GM, Services and Technical Assurance; Biola Odukomaiya, GM, Sales, Passenger Vehicles Fleet & LDT; and Franklyn Okotie, Head, Brand &  Marketing Communication all of Elizade Auto Land at the official unveiling of JAC J7 Sleek sedan by Elizade Auto Land in Lagos on Thursday, June 16, 2022

“The cutting-edge 360 Camera sensor of the J7 detects nearby objects and shows you clear pictures of your surroundings. You get to enjoy a wider look through the Panoramic Roof that opens all the way to give you a bird’s eye view of your surroundings.

“This function works well with your lane departure to prevent collisions with cars or objects coming behind or beside you making your driving smoother, safer, and more efficient. Enjoy soft life to the fullest, with the Cruise Control and Hill Start assistance”.

Even in the tightest Nigerian traffic the JAC J7 fully understands the drill. It automatically activates a pause that helps you relax your legs and put the car to a halt without moving the gears to neutral or park.

The car comes with a 3 years /100,000 kilometres warranty, with potentials of an increase to 5 years/150 kilometres. The JAC J7 Sleek is currently offered in 2 variants of –Flagship and Luxury, attracting a market value of N17m+ to N19m+.

It would be recalled that nine years ago, when Elizade Auto Land, took up the distributorship of JAC brand in Nigeria, the models were subjected to tough road tests on different terrains across the varied geographical and topographical landscapes across the country.