Hyundai Motor Company has appointed Bang Sun Jeong as its new vice president of the Middle East and Africa region.
According to the automaker, Bang Sun Jeong will oversee the day-to-day operations and will be responsible for strengthening Hyundai’s presence and brand value across the MEA region.
The firm said Jeong had acquired abundant experience at Hyundai Motor Company that would help maximize results in his new position.
“In his previous role, he had served as Hyundai’s vice president of Asia Pacific, Africa and Middle East Operations Division and held the executive director – sales and marketing role for Hyundai Motor India.
He also held positions in Poland and Turkey, the automaker said.
Jeong said he was delighted to be named as the new vice president of Middle East and Africa for Hyundai Motor Company.
“It is a company that I know very well having gained vast knowledge of the brand during my career. As the Vice President of Middle East and Africa at such an important phase, I am compelled by a strong responsibility to confront the challenges ahead of us.
“In 2019, we made solid progress and moved forward despite the challenges faced in the previous year. It is essential we build on this success in 2020 and I forward to helping sustain our growth momentum to reach our best sales record, and in doing so, we hope to set a new milestone in our journey.”
According to the firm, Jeong replaces Mike Song, who has been promoted and will now work with the Genesis Division Headquarters.
Song said Jeong had a solid knowledge of Hyundai Motor Company, adding that he had no doubt that he would take the brand to the next level in the Middle East and Africa region.

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