Lagos, Nigeria – In a bold move to redefine the automotive landscape in Nigeria, CFAO Mobility, formerly known as CFAO Motors, is driving innovation and excellence under the leadership of Managing Director Denis Martin.
Embracing Change: From Motors to Mobility
The decision to rebrand from CFAO Motors to CFAO Mobility marks a significant shift in the company’s strategy. This change reflects CFAO’s commitment to accelerating the development of new mobility solutions across Africa. “Our new name better represents our comprehensive offerings across the automotive value chain,” says Mr. Martin.
A Diverse Portfolio: Products and Services
CFAO Mobility boasts an impressive portfolio of brands and products. In the passenger car, SUV, and light commercial vehicle segments, the company offers renowned brands such as Toyota, Mitsubishi, and Suzuki. For B2B customers, CFAO Mobility provides robust options including Fuso trucks, King Long buses, Toyota forklifts, Howo trucks, Techking tyres, and a variety of construction equipment. Additionally, Yamaha motorcycles and outboard engines are available, known for their performance and reliability.
The company’s services are designed to enhance the overall customer experience. Under the LOXEA brand, CFAO Mobility offers corporate leasing solutions, while the Winpart brand supplies aftermarket multi-brand spare parts, featuring brands like Motul, Denso, Bosch, and KYB. The Autofast quick service franchise ensures convenient and reliable vehicle maintenance, with service outlets located in Total filling stations in Lagos and Abuja.
Leading the Market: What Sets CFAO Mobility Apart
CFAO Mobility stands out with a strong emphasis on customer satisfaction. As a subsidiary of the CFAO group, part of Toyota Tsusho Corporation, the company benefits from a robust foundation and extensive resources. The CFAO group has the largest distribution network in Africa, covering four business domains: Mobility, healthcare, green infrastructure, and consumer goods.
In Nigeria, CFAO Mobility celebrated 120 years of operation in 2023, underscoring its long-standing commitment to serving customers. The company’s facilities meet manufacturer standards and hold ISO certifications in Quality Management and Safety Systems, reflecting its dedication to excellence. The ANZEN safety-first culture prioritizes the well-being of employees and customers.
Customer-Centric Innovations
With the transition to CFAO Mobility, customers can expect several positive changes. The company remains committed to providing best-in-class service and maintaining a customer-centric approach. A wider range of products and services will be available to meet diverse needs, supported by regular satisfaction surveys to continuously refine offerings based on customer feedback.
Commitment to Corporate Social Responsibility
CFAO Mobility is deeply committed to corporate social responsibility. The company won the 2024 NECA Employee Excellence Award, demonstrating its care for employees. Scholarships for employees’ children ensure access to quality education, while the Suzuki Empower Her project trains women with technical skills, supporting gender equality in the automotive industry. Environmental sustainability initiatives, such as tree planting by Massilia Motors and prosthetic limb grants from CFAO Yamaha Motor, further highlight the company’s dedication to societal impact.
Driving Sustainability: Environmental Initiatives
In its efforts to reduce the carbon footprint in Nigeria, CFAO Mobility is launching the electric car brand BYD, offering eco-friendly transportation options. Additionally, Sinotruk Howo CNG trucks and King Long CNG buses have been introduced, designed to be more environmentally friendly.
Future-Forward: Plans and Ambitions
Looking ahead, CFAO Mobility has ambitious goals for the future. The company plans to broaden its product range and enhance market presence, introducing innovative mobility solutions that address evolving market needs. Sustainability remains a key priority, with a focus on ensuring products and operations positively impact the environment. Customer satisfaction is at the core of CFAO Mobility’s strategy, with plans to expand the network, including new showrooms and service centers in Victoria Island.
Mr. Denis Martin, who recently assumed the role of Managing Director, aims to increase market share, and build a sustainable, profitable company. Key initiatives include aligning with the company’s commitment to sustainability and innovation.
Navigating Challenges in the Nigerian Mobility Sector
Mr. Martin acknowledges the challenges and opportunities in the Nigerian mobility sector, navigating a volatile economic environment and adapting to changes in legislation. Despite these challenges, CFAO Mobility remains focused on delivering exceptional value to its customers and strengthening its position in the market.
About CFAO Mobility:
Renew the African vehicle fleet with safer, cleaner mobility solutions.
Comprising the most extensive vehicle retail network in Africa, we provide all mobility-related sectors with a multi-brand offer, partnering with global automotive manufacturers for new and used vehicle sales, short and long-term rentals, fleet management, maintenance, etc.
Our offer covers the complete automotive offering, including two-wheeled vehicles, marine engines, coaches, lorries, handling equipment, tires and spare parts.
With Africa For Africa
