“There’s nothing more important to me than the reputation of Ford Motor Co.,” the great-grandson of Henry Ford reportedly said on the sidelines of the Detroit auto show. The issue of reputation “was probably the first question I asked our team and continue to ask our team.”
Ford said he’s encouraged by Volkswagen’s new management team and the steps it has taken following the scandal.
He has said both sides are a good fit culturally.
He noted the companies have partnered together before, such as with Autolatina, a joint venture in Brazil, from which he said they learned a lot.
“Relationships are really hard,” Ford said. “There’s often a presumption when you go into a joint venture that you’re going to save money, you’re going to save time, and you’re going to save management effort. That’s all true if it’s a good relationship. If it’s not, you do more of each of those.
Source: Automotive News