L-R: Felix Mahan, Brand Manager, Ford, Coscharis Motors; Jimmy Abah, Winner of  Ford Strongman Challenge; and Abiona Babarinde, General Manager Marketing & Corporate Communications, Coscharis Group; at the FItFam Fest co-sponsored by Coscharis and Ford, held recently in Lagos.
It was a show of strength, toughness and endurance at Ford Stongman Challenge event, which took place during the 2018 FitFam Fest held at the Hardrock Café, Victoria Island, in Lagos recently.
The Ford Strongman Challenge which was co-sponsored by Ford Motor Company and Coscharis Motors Plc featured a number of activities including power lift, dead lift and tyre flip. Participants had to push themselves to the limit whilst trying to outperform each other in the bid to stand true to the age long Ford Ranger brand slogan, “Built Ford Tough.”
At the end of the event Jimmy Abah emerged as overall winner, clinching the star prize of one hundred thousand naira, courtesy of Coscharis and Ford. While presenting the prize to the winner, Abiona Babarinde, General Manager Marketing and Corporate Communications, Coscharis Motors said “Coscharis Motors Plc and Ford Motor Company are proud to be part of the FitFam Fest and the Ford Strongman Challenge in particular.
The challenge resonates with the toughness of the Ford brand, especially the Ranger. A bit of this was seen in the way the Ford Ranger bulldozed its way through those heaps of beach sand to get to the challenge arena where the event took place.” Five other contestants won consolation prices of one month free gym membership also courtesy of Coscharis and Ford.
While receiving the one hundred thousand naira cheque, Jimmy who was visibly very excited for emerging tops at the competition said, “I am thankful to Coscharis and Ford for this prize money. I really did not see it coming, I just came here to compete and have fun but now I am going home with the sum of one hundred thousand naira. I also want to give a massive thumbs-up to the organizers of the FitFam Fest for consistently putting this wonderful event together every year.”
Eniola Sobo, representing Fritz International Development Company, the organizers of the FitFam Fest event, said that he was impressed by the massive turn out of participants for this year’s edition of the event and also thanked Coscharis and Ford for their sponsorship support. He said, “We are excited at the massive turnout of participants for this year’s event. We are most elated to have Ford and Coscharis on board as the sponsors of the Ford Strongman Challenge category.”
Coscharis Motors is a foremost automobile dealership and the sole dealer of Ford brand of vehicles in Nigeria.

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