Commuting in Lagos state can be hellish and sometimes nightmarish for residents with the ever-increasing population on a daily basis.
Most traumatic is the fact that easy access to transportation has become a daily dilemma for commuters in the metropolis which is the commercial capital of Nigeria.
However, the arrival of Amber Energy drink, a premium brand on the stable of Amber Energy Drinks Ltd appears to be taking the bull by the horns in relieving Lagos commuters of the high cost of transportation along popular and identified routes through its unique Amber BRT and conventional free Bus ride initiative launched recently in the state.
For once, in the annals of commuting amidst the hustle and bustle of the city, residents commuting within the metropolis can now at a selected time enjoy a smoother, easier and happier moments at no cost to their pockets courtesy of Amber Energy drink!
The brand owners of Amber Energy drink has put in place a well-co-ordinated plan with the respective transport authorities such that all what is required by members of the public is to buy a Can of the drink at BRT bus terminals or yellow buses garages and parks in the City and get a BRT ticket for free!
The Can as the automatic passport gives the commuter the free access entrance into the BRT buses or the conventional popular Lagos yellow buses depending on destination for a smooth relief and jolly ride between 4 PM-6 PM Mondays-Friday every week at work close.
Upon buying a Can of the much sought after energy drink, commuters take their seats inside the BRT buses as they savour the unique taste of the refreshing black, slim, sleek energy drink with natural caffeine and essential vitamins.
The initiative which rolled out two weeks ago is already creating requisite excitement amongst Lagos commuters as the Amber Energy drink with its specially designed Can has become the cynosure of all eyes at the selected and approved BRT and yellow buses terminals.
Selected bus terminals that have become the epicentre of Amber Energy drink free bus ride with fanfare are, Leventis, CMS, Oyingbo, Fadeyi, Maryland, and Ojota.
This runs on Mondays, Tuesdays and Thursdays for BRT buses while Oshodi, Obalende, Marina, Ojuelegba and CMS (runs Wednesdays and Fridays) for the conventional Lagos yellow buses.
Commenting on the novel initiative, Mrs. Sola Ijatuyi, a businesswoman with Boutiques at Marina area of Lagos expressed her joy at the BRT bus terminal at CMS, saying that she deliberately dropped her car at home to experience the free bus ride.
Speaking on the initiative, the General Manager of Amber Energy Drink Ltd, Ms. Lola Adedeji said, “For us at Amber Energy Drinks Ltd, we have done everything possible, even what other companies cannot do to satisfy and meet our consumers’ needs and demands”.
Corroborating the General Manager’s position, Head of sales and Marketing of Amber Energy drinks Ltd, Mrs. Temitope Adetiba said, “We have embarked on this BRT Bus Ride initiative to make commuting in Lagos metropolis more fun and pleasure while meeting the physical, economic and emotional needs of our teeming consumers”.
The Head of Marketing said since it was launched into the market a few weeks ago, “Amber’s cardinal marketing objective is to always win with its consumers. “We identify the gap in the market, and we lapped on it to make life more better, pleasant and nourishing for our consumers”.
Driving the field efforts, Assistant Head of Sales and Marketing, Mr. Korede Omole said since the launch of the new energy drink, the market demand has been quite encouraging and inspiring.
The introduction of the product, a premium brand was hall-marked by glitz, glamour and panache at most of the high-brow shopping malls, chain-stores and top of the table supermarkets in the Lagos state metropolis and suburbs.
Amber energy drink is enhanced with a potent herbal blend of Guara, Amino acids and Vitamins
Guarana is a natural Caffeine used in beverages. It was said to have been added to Amber to ensure that along-side all the vitamins and nutrients packed in the can, consumer stays alert, energized and healthy.
The new energy drink is formulated to provide an incredible energy boost for those who lead active and exhausting lifestyles, top of which is sports, entertainment and games.
For more details and benefits, commuters and Lagos consumers are enjoined to visit the drink’s homepage @ amberenergy.com or amberenergydrink.com/about.
Readers can also follow Amber social media handles @drinkamber on IG, Twitter and Facebook.